No, Using Design Assets Isn’t Cheating

Sometimes I want to scream this from the rooftops.

To every burnt-out illustrator. Every artist. Every craft designer. Every creative person that feels behind.

You do not need to create brand-new, original work every time you want to make content. You just don’t.

I say this all the time, but it’s worth repeating. You could take everything you’ve already made. Every image you’ve posted. Every design you’ve drawn.

And just repost it. That alone is an easy win.

But beyond that, design assets can completely change how sustainable content creation feels as an illustrator. And I say that as someone who resisted them for years.


Why Illustrators Burn Out Creating Content

Most content advice assumes you have:

  • unlimited time

  • endless energy

  • pain-free hands

That’s not real life. As illustrators, our creativity has to coexist with:

  • marketing

  • website updates

  • customer support

  • selling our work

And always, always the algorithm whispering, You haven’t posted in a few days. You should really make a Reel. It’s exhausting.


I Used to Think Design Assets Were Cheating

I’ve been a hand lettering artist and illustrator for over a decade.

For a long time, I truly believed that if I didn’t draw everything myself, I was somehow doing it wrong. Using design assets felt like cheating. But as I got older, and my hands stopped cooperating the way they used to in my late 30s, I realized something important.

There had to be another way to stay creative and consistent. Because my business depends on content.

Not everything I make needs to be drawn from scratch. And I don’t want to rely on AI to fill in the gaps.

We only have so much time and energy in a day. Sometimes creativity has to share space with survival.


The Kind of Content That Actually Works for Me

The content that performs best for me on my art Instagram is simple.

A finished static image of my work. Paired with a relatable sentence.

That’s what gets shared. That’s what keeps people engaged. That’s what supports merch and sales.

Without consistent content, my platform drops off quickly.

So instead of pushing harder, I chose a sustainable content system.


How Design Assets Support Illustration (Not Replace It)

Design assets don’t replace illustration. They support it. They include things like:

  • textures and backgrounds

  • borders and frames

  • graphic typography

  • patterns and digital papers

These are the pieces that take time, energy, and hand strain, but don’t need to be reinvented every time. Using design assets lets me focus my illustration energy where it actually matters.


Why Century Library Fits My Illustration Style

My work leans alternative. Grungy. Art nouveau meets medieval. That’s why I gravitate toward Century Library.

Instead of new-age tools like AI, I’m actually going backwards in time. Using authentic work that’s hundreds of years old.

Century Library takes antique lettering, documents, and textures and turns them into usable design assets.

Everything is:

  • pre-cut

  • thoughtfully organized

  • available as transparent PNGs or vectors

  • high resolution for print and merch

No digging through public domain archives. No cutting things out by hand. Just usable assets that save hours.


The Real Reason I Felt Guilty Using Assets

A lot of my resistance came from insecurity.

I kept comparing myself to other artists online. Seeing how much they posted. Wondering how they kept up.

What I didn’t realize was that they had systems. They weren’t starting from zero every time. There’s a big difference between cutting corners and building systems that actually support you.

Especially for someone like me. I’m autistic. I have ADHD. I have fewer usable hours in a day because I have less energy.

If I don’t work, I don’t make money. I can’t afford long creative shutdowns.

So I had to reframe my mindset. Not “What am I going to draw today?” But “What am I going to make today?

Design assets are creative support tools.


How I Use Design Assets Day to Day

In practice, this looks like small swaps.

Hand-drawn elements become graphic ones when needed.

Especially:

  • Frames

  • Character poses and faces

  • Banners

  • Typography

  • Textures

  • Patterns are a big one.

If I’m designing something like a blanket or curtains, there’s no reason to hand-draw a pattern from scratch every time. Using an existing pattern can save hours. I reuse these assets across my content. Like a graphic wardrobe. They become part of my branding.

This speeds up production without lowering quality.

Everything I use is vector-based or over 300 DPI, which matters for print and merch.


Why This Matters on Low-Energy Days

Design assets help me stay motivated when my energy is low.

Sometimes finishing something is the difference between moving forward and doing nothing at all. Decision paralysis is real.

Having systems in place helps protect:

  • my creativity

  • my income

  • my mental health

That matters more than proving how hard I worked.


Why I Recommend Century Library

Century Library is a family-run business. Not a massive stock site with hidden fees. It’s run by Tom and Abbie.

They offer different “library cards,” which makes it accessible. You can start as low as about $5 a month if you pay yearly. That gives you 30 downloads.

Realistically, those 30 assets can easily turn into 60 pieces of content or more.

That’s not cheating. That’s sustainability.



Want to Try Design Assets for Yourself?

If you’re an illustrator who wants to:

  • create content without burning out

  • protect your hands and energy

  • stay consistent without starting from scratch

I genuinely recommend checking out Century Library. You can use my affiliate link here

It doesn’t cost you anything extra, and it helps support my work. And more importantly, it gives you tools that make content creation feel doable again. Because the goal isn’t to exhaust yourself. It’s to keep creating for the long haul.

Dean Rodriguez

Every day I combine my 10 years of design experience to create lettering that entertains, engages and inspires a community near you. The kind of design that’s custom-made to attract your audience through the combination of beautiful letters and handmade illustration.

Over the past five years, hand lettering has been the primary focus of my career. What started as a hobby drawing letters for a few hours every day, quickly turned into a full-time passion doing client work for companies like American Greetings, Wacom, and Penguin Books.

Since 2013, I’ve worked with over 300 carefully selected clients working on everything from apparel design to chalk murals for businesses all over the United States.

Early on I started teaching everything I know on lettering and freelance so I could better understand my craft to help others do the same. I started blogging, writing books, and began to live stream my work on Twitch twice a week so I could build a creative community around my hand lettering.

Fast forward to today, and I’ve named 2017 as the year of art education for my brand. I’ll be traveling the country teaching lettering and the business of illustration at design conferences like Creative South and Design Week Portland. I also recently landed an opportunity at the Pacific College of Fine Arts teaching Illustrated Lettering once a week.

All this teaching means I’ll be devoting my time and skills to just one new client a month. So if you are looking for an artist with a broad range of lettering styles with a proven track record of happy customers, then I invite you to fill out my Project Questionnaire to get started on your next creative idea.

https://womenofillustration.com
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