I’m Seriously Considering Getting My Master’s in Illustration at LABASAD (Here’s Why)

So here’s something I didn’t think I’d be googling in my mid-thirties…

“Should I go back to school for illustration?”

I’ve been working as a full-time artist for over 13 years. I already have a Bachelor’s in Digital Arts and Illustration. I’ve coached other artists, licensed my work, and built a life from creativity.

And yet, here I am, seriously thinking about doing an Online Master’s in Editorial and Advertising Illustration

Because the creative industry is shifting fast. AI isn’t just here, it’s already changing how illustrators get hired. So instead of freaking out, I’ve decided to level up.

I want to work with new technology, not against it, while staying grounded in storytelling and handmade work that stands out.

That’s when I found LABASAD, and yeah… I might be enrolling.


Project by Alexandra Christodoulou, student at LABASAD

Why Most Art School Programs (and Tutorials) Don’t Cut It Anymore

Here’s the problem:

A lot of artists want to go full-time, but don’t know where to start.

  • Traditional art school? Way too expensive.

  • Online tutorials? Great in theory, but there’s no feedback, no structure, and no one holding you accountable.

I paid over $100,000 to attend Full Sail University in Florida back in 2010, and while I learned the basics of design, I had no clue how to:

  • Build a realistic client-ready portfolio

  • Talk about my work confidently

  • Price and promote my services

  • Communicate professionally in freelance or agency work

  • Adapt my style across industries like editorial and advertising

Most schools focus on just style and design software. LABASAD focuses on strategy, the kind that actually gets you hired, because isn’t that the whole point of GOING TO SCHOOL?!


Project by Ernestina Spinu, student at LABASAD

LABASAD: An Affordable, Online Illustration Master’s Program That Actually Teaches You How to Work

LABASAD (The Barcelona School of Arts & Design) is a 100% online school that offers over 30 creative master’s programs. But their Online Master in Editorial and Advertising Illustration?

Their one-year program, made me pause mid-scroll.

Here’s why:

  • Weekly live classes just twice a week (2 hours long each). But no worries if you can't attend a session or want to revisit it later, as all classes are recorded and available for you. 

  • A project-based year-long curriculum that builds your portfolio while you learn

  • Industry-active instructors working with leading brands such as NASA, Dior, Google, and Spotify

  • Personal academic support and a community of classmates (god I miss class critiques)

Bonus? The student work I saw was better than most portfolios I’ve seen from traditional art schools. Not kidding! I’ve included a few in this article! It was MUCH better than what I remember from my own classmates 15 years ago. Sorry, not sorry.


What You’ll Actually Learn in LABASAD’s Illustration Master’s Program

This isn’t just how to draw prettier pictures. It’s about learning how to get hired, especially in 2025 and beyond.

Check out the full curriculum here

You’ll Learn:

  • Editorial illustration: how to create work that fits real publications

  • Lettering & typography: how to make your hand-drawn text actually look good

  • Advertising illustration: how to craft visuals for campaigns, agencies, and big brands

  • Visual storytelling: how to design work that feels as good as it looks

  • Portfolio development: how to stand out online and land more opportunities

  • Freelance business: how to price your work, write contracts, and get paid fairly

  • Creative tools: how to actually use Illustrator, Photoshop, and Cinema 4D without crying

  • Generative AI: how to speed up the boring stuff so you can focus on the fun parts


Project by Maddi Urtxegi, student at LABASAD

Who This illustration Program Is Perfect For

If you’ve ever said, “I’m serious about my art, but I don’t know what I’m doing,” this is for you.

  • Mid-career artists looking to pivot or upskill

  • Self-taught creatives who want accountability and structure

  • Art school grads who still feel underprepared

  • Designers wanting to transition into illustration full-time

  • Even seasoned pros (like me) who just want to stay current and sharpen their chops

Potential jobs after graduation:

  • Editorial illustrator (freelance or agency)

  • Advertising artist

  • Art director at a creative studio

  • Children’s book illustrator

  • Creative lead or campaign designer

  • Creating your own art brand like me


Why I’m Genuinely Considering Joining

I love what I do, but I know I could be better.

And the idea of joining a live class, learning with peers, and building a portfolio with real feedback sounds... honestly THRILLING.

At 36, I’m not trying to “start over”, I’m trying to deepen what I’ve already built.

You get mentorship, live classes with less than 30 students, and real career support. That’s way more appealing than another $100K degree I have to piece together on my own.


Project by Maddi Urtxegi, student at LABASAD

Invest in the Artist You’re Becoming

Yes, this post is sponsored by LABASAD. But the reason I said yes is because this program solves a problem I personally went through.

If you’re tired of trying to figure it all out on your own…

If you want guidance from real professionals and feedback that helps you grow...

If you're serious about illustration, but even more serious about turning it into work...

Explore LABASAD’s Online Master in Editorial and Advertising Illustration

And hey, if you join, you might see me in class for next year when it starts back up this October.

Dean Rodriguez

Every day I combine my 10 years of design experience to create lettering that entertains, engages and inspires a community near you. The kind of design that’s custom-made to attract your audience through the combination of beautiful letters and handmade illustration.

Over the past five years, hand lettering has been the primary focus of my career. What started as a hobby drawing letters for a few hours every day, quickly turned into a full-time passion doing client work for companies like American Greetings, Wacom, and Penguin Books.

Since 2013, I’ve worked with over 300 carefully selected clients working on everything from apparel design to chalk murals for businesses all over the United States.

Early on I started teaching everything I know on lettering and freelance so I could better understand my craft to help others do the same. I started blogging, writing books, and began to live stream my work on Twitch twice a week so I could build a creative community around my hand lettering.

Fast forward to today, and I’ve named 2017 as the year of art education for my brand. I’ll be traveling the country teaching lettering and the business of illustration at design conferences like Creative South and Design Week Portland. I also recently landed an opportunity at the Pacific College of Fine Arts teaching Illustrated Lettering once a week.

All this teaching means I’ll be devoting my time and skills to just one new client a month. So if you are looking for an artist with a broad range of lettering styles with a proven track record of happy customers, then I invite you to fill out my Project Questionnaire to get started on your next creative idea.

https://womenofillustration.com
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